Brandroot was created using less conventional tools, predating the availability of more refined solutions like Figma.

What I personally did at
✅ Owner and Founder: Spearheaded the inception, strategic planning, and launch of, setting the vision and direction for the brand.
Chief Operations Officer: Oversaw the day-to-day operations, ensuring seamless functionality, efficiency, and growth of the website.
Strategic Development and Planning: Led the development of business strategies, long-term planning, and market positioning to ensure sustained growth and competitive advantage.
Product Management: Directed the design, functionality, and user experience of the website, continuously enhancing its offerings to meet user needs and preferences.
Marketing and Branding Strategy: Crafted and executed comprehensive marketing and branding strategies to build brand recognition and drive traffic and conversions.
Customer Relationship Management: Established and maintained high standards for customer service and engagement, fostering a loyal customer base and positive brand reputation.
Financial Management: Managed budgeting, financial planning, and resource allocation to ensure the financial health and profitability of the business.
Team Leadership and Development: Built and led a high-performing team, promoting a culture of excellence, innovation, and continuous improvement.
These pages are a small selection from the years I spent designing Brandroot.
My older designs are the foundation of my current self; I look back at them fondly. Showcasing these works serves as both a cherished reminder of my journey and a motivation to continue to persist in enhancing my craft.

I kickstarted and steered it to become a top name in the brandable domain name space by focusing on innovative design and user experience. My efforts in refining the site’s user interface boosted critical metrics like click-through, bounce rate and conversion rates, leading up to its sale to a much larger company in 2020. was a complex beast with many moving parts. Buyers, sellers and content workers all required a smooth experience for the platform to operate as effectively as it did. This was a project that spanned several years with unending design problems to solve, which was all my responsibility.
I introduced several innovative features that not only enhanced user engagement but also streamlined business operations. Today, the legacy of Brandroot continues to yield financial benefits, standing as a testament to the impact of strategic design and user-centric innovation in the competitive business landscape
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